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Frontier India Technology has added a second Imprint BruteGorilla ( http://brutegorilla.com ) and Hybrid Publishing concept. BruteGorilla will cater to mainly fiction books and novels. So far, the company has been publishing non fiction books under the imprint Frontier India.
In addition to traditional publishing, the company has introduced a new Hybrid Publishing concept. In the concept, the author takes up the printing cost of the books which is repaid back on book sales along with royalty. Rest of the process like selection, distribution etc remain the same. In this case, the author and the publisher share risks and the author does not has to self publish. This is particularly useful when the authors have confidence in their writing and promotion methods.